The Line is a contemporary and personal approach to retail. ^ Noricks, C. (2006). From fashion to strategy: An exploratory investigation of public relations observe in the fashion industry. Unpublished grasp’s thesis, San Diego State University, San Diego, CA. in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
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