The Line is a contemporary and personal approach to retail. ^ Noricks, C. (2006). From fashion to strategy: An exploratory investigation of public relations observe in the fashion industry. Unpublished grasp’s thesis, San Diego State University, San Diego, CA. in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
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The notion of global fashion business is a product of the modern age.Actually this business is globalised before the age of silk route between India and China 24 Prior to the mid-19th century, most clothes was customized-made It was handmade for people, both as dwelling production or on order from dressmakers and tailors. By the beginning of the 20th centuryâ€”with the rise of recent applied sciences equivalent to the stitching machine , the rise of worldwide capitalism and the development of the manufacturing facility system of production, and the proliferation of retail outlets comparable to department shopsâ€”clothing had more and more come to be mass-produced in normal sizes and offered at mounted prices.
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