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Social media is changing the way in which practitioners ship messages, 12 as they are concerned with the media, and also customer relationship constructing. 53 PR practitioners should provide effective communication amongst all platforms, to be able to interact fashion publics in an trade socially related through on-line shopping. 54 Customers have the ability to share their purchases on their personal social media pages (resembling Facebook, Twitter, Instagram, etc.), and if practitioners ship the brand message successfully and meet the … Read more